Altra is a brand that was founded on an innovative approach to running shoes, inspired by a passion for both running and shoe technology. The brand's history traces back to the founders, Brian Beckstead and Golden Harper, who became "shoe nerds" during their high school cross-country practice years in Utah. Their unique perspective and passion led to the development of the Altra brand, which transitioned from the back room of a specialty running store to the forefront of the running industry.
Innovation is at the heart of Altra's product design and brand identity. A notable example is the Balanced Cushioning platform, born from an experiment where Golden Harper heated a pair of shoes in a toaster oven just enough to remove the heel. This resulted in a shoe that didn't interfere with his natural running form, a characteristic that has since become a key feature of Altra shoes.
The brand is also known for its FootShape™ design, which was inspired by wide-lacing shoes. This design, along with the Balanced Cushioning concept, has motivated thousands of people to buy new, unmodified shoes and modify them for a more balanced and natural running experience. Altra stands out for its innovative and disruptive thinking, which forms the foundation of the brand.
Looking ahead, Altra is committed to continuous innovation and inspiring runners to break free from constraints. The brand aims to earn new perspectives by reaching new heights, blaze new trails, explore new roads, and encourage all runners to embrace their individuality.
